Web Writing Rules
Original post provide by Web Developers
Little has changed in what works in writing for the Web as experts have recommended most of these tips for good writing for years. I apply the following when writing for the Web:
- Insert bolded sub-heads every few paragraphs for scanning.
- Keep paragraphs about four to six lines long otherwise when the reader loses his place, the eyes struggle more to find it again in a long paragraph than a short one.
- Put the most important ideas up front as few people read the entire article and you want to get them to walk away with something valuable.
While I aim to keep length at no more than 600 words in a blog posting, many long online articles succeed because they’re well-written and provide value through the entire article.
Many writing experts recommend cutting the use of “is” and “be” in writing, which I’ve worked to do. Dodging these words is no easy task! Oops, I did it again.
Tags: content, web sites, meryl k. evans
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