It seems that Service Oriented Architecture (SOA) continues to be this year's hot buzzword, rather than a well-defined, meaningful and valuable part of the Enterprise Architecture landscape. Before the term fades away completely, perhaps we should agree what's valuable about the move to SOA and how to make the leap, and make the leap valuable. OMG's SOA Consortium is making great strides in defining SOA to be a valuable business strategy for business agility, taking advantage of Enterprise Architecture, Business Process Management and other concepts; and the OMG itself is making headway on modeling standards for services (as opposed to yet another set of standards for moving bits around wires).