As the momentum for the new class of SOA middleware continues to grow, developers are looking for simple yet scalable solutions that can integrate disparate data across a variety of on-premises, on-demand and Web 2.0 information sources and applications. With many of such data integration problems being relatively small in scope, companies can’t justify bringing expensive middleware to solve small problems. Some of the projects are built using work-arounds and custom coding. The result is prone to operational risk, high maintenance costs, and is inevitably inefficient. After this session you will: Understand the impact of data mashups on developer community, Find out how to select mashup technologies and tools for your next data integration project, Discover tips, best practices, and strategies for leveraging these tools and solving most common challenges.